Get on the shortlist when buyers ask AI.
Your buyers ask ChatGPT and Google for the best tool in your category, and the answer names your competitors. We build the search and AI visibility that puts you on that shortlist, with pages that bring in demos at a lower cost than paid channels.
We check which category, comparison and use-case searches you appear for on Google and in AI answers, and which competitors take them.
Sound familiar?
You've probably tried paid search, LinkedIn and a content push. Here's why it feels harder than it did a few years ago.
Paid search, paid social and LinkedIn have all become more crowded and expensive for B2B keywords. When every channel rises together, there's nowhere cheaper to move the budget.
A search and AI channel whose cost per lead falls as it grows.
Global venture funding fell by more than half from its 2021 peak (Crunchbase). Since then, boards ask about CAC payback and burn multiple, and a pipeline that only grows with spend is harder to defend.
Pipeline you can report on: organic demos, cost per demo and payback.
Founders squeeze marketing between sales calls and fundraising. Incumbents have content teams and years of backlinks you can't match with spare evenings.
A team that runs it end to end, with you approving, not writing.
Google's spam policies have targeted scaled, low-value content since March 2024, and AI answers cite sources with real expertise. Volume without a point of view doesn't rank or get cited.
Fewer, sharper pages built on your product knowledge.
Where buyers decide
The searches closest to a purchase are specific, lower volume and full of intent. Each one needs its own kind of page.
By stage and model
A two-founder team and a startup with its first marketing hire need different things from search. So does a developer tool versus vertical SaaS.
Every hour on marketing is an hour off product and sales, so nothing gets finished.
A focused set of pages that capture buyers already searching.
One marketer owns content, paid, events and the website, and SEO always slips.
An extension of your marketer's team that owns search and AI visibility.
Buyers build a shortlist before talking to sales. If you're not on it, you never hear about the deal.
Comparison and alternatives pages for the shortlist stage.
Developers ignore marketing copy. They trust docs, examples and honest comparisons.
Docs-led SEO and technical content developers actually read.
Dozens of launches a week, all claiming the same thing. Buyers can't tell you apart.
Use-case pages that show who you're for and how you differ.
Your buyers aren't technical. They search for their problem, not your category name.
Pages written in your customer's language, around their problems.
What we do
We focus on organic search, AI answers and the pages that turn visits into demos. We don't run paid campaigns.
Structured, citable pages and consistent product facts so AI tools include you. See AI SEO & GEO.
Honest "you vs. competitor" and "alternatives to" pages for buyers at the shortlist stage.
A page for each job your product does and each tool it connects to, written for the searcher.
Site architecture, rendering, speed and schema, so JavaScript-heavy sites still get indexed. See SEO Services.
Pricing, demo and signup pages tested so more visitors become pipeline. See CRO.
Organic and AI-referred demos and signups tracked through to your CRM, not just traffic.
Compliance built in
No licensing board governs startup marketing, but the FTC's truth-in-advertising rules do. Comparison pages are where startups most often slip.
Claims like "faster" or "cheaper than" must be true and supportable. We tie each one to a source, such as public pricing or a documented benchmark, and avoid "#1" claims we can't prove.
We name competitors to describe them accurately, never to imply a partnership, and we don't use their logos.
The FTC's rule on fake reviews, in effect since October 2024, bans buying reviews. Review requests follow each platform's rules, including how incentives must be disclosed.
We only show customer logos, quotes and results that you have written permission to use.
If your product is in a regulated space such as fintech or healthtech, your own compliance rules apply on top, and we follow your legal team's guidance.
How it works
We start with the searches closest to a buying decision, so pipeline comes before traffic.
Days 1–30
AI shortlist and search visibility measured, technical blockers fixed, demo tracking connected to your CRM.
Days 31–60
First comparison, alternatives and use-case pages published, demo and pricing pages improved.
Days 61–90
Integration and problem-led pages, AI citation work, and your first report on organic and AI-referred pipeline.
Your options
An honest look at the usual ways startups handle search. The right answer depends on your stage and budget.
| What you get | Rank It Globally | Typical agency | Freelancer | DIY |
|---|---|---|---|---|
| Focus | Pages closest to a buying decision, plus AI answers | Often content volume | Usually writing only | Whatever time allows |
| AI shortlist visibility | Built into every page | Varies | Rarely | Hard to measure |
| Technical SEO | Included | Sometimes extra | Rarely | Depends on your engineers |
| Reporting | Demos and signups in your CRM | Often traffic and rankings | Varies | Ad hoc |
| Founder time needed | Short reviews for accuracy | Briefs and reviews | Briefs, edits and publishing | All of it |
One plan
Not a retainer for blog posts. One plan, shaped by your audit, your category and your sales motion.
One plan, built around your audit
The search, AI visibility and conversion work that gets you on buyers' shortlists, run for you with your team approving.
Pricing: We quote after your free audit, based on your category, site and goals. No published rate card.
Get My Free Startup Growth AuditStraight answers
What founders and growth leads ask us before adding search and AI to their plan.
Bottom-of-funnel pages, like comparisons and alternatives, can start bringing demos within a few months because the searches are specific and less competitive. Broader category terms take longer. We prioritize the pages closest to a buying decision so pipeline comes first.
AI tools draw on pages that answer a question clearly, consistent facts about your product, and mentions on sites they trust, such as review platforms and comparison articles. We build citable pages and make your product facts consistent across the web. See our AI SEO & GEO page.
Usually only in a narrow form. Before product-market fit, your positioning may change, so we keep it to a few pages for searches your buyers already make, plus a technically sound site. Broader content waits until your positioning is stable.
Many SaaS agencies sell content volume. We focus on the pages closest to a buying decision, on AI answer visibility and on conversion, and we report on demos and signups rather than traffic or word counts.
We write it. We interview you or your team to capture product knowledge and a real point of view, then draft, publish and update the pages. You review for accuracy, which usually takes minutes, not hours.
No. We focus on organic search, AI answers and conversion. Those lower your blended CAC over time, and better landing pages also make any paid campaigns you run more efficient.
Keep learning
Plain-English guides from our blog.
Other industries
The same search and AI visibility work, shaped for local businesses and online stores.
Free Startup Growth Audit
Share your site and two competitors. We'll show you which buying searches and AI answers you're missing, and the first pages to build.