Your own calls, not the same lead four pros bought.
You do the work well, but the homeowner calls the business they find first. We help plumbers, HVAC companies, electricians, roofers and landscapers show up in the Google Map Pack and in AI answers, so customers call you directly and the lead belongs to you alone.
We check where you appear for your top services across your service area, against the competitors taking those calls.
Sound familiar?
Most contractors we talk to aren't short on skill. They're short on calls that come straight to them, and the alternatives keep getting more expensive.
Many per-lead platforms send one homeowner's request to several pros at once. You pay whether you win the job or not, and the fastest dialer usually wins. In 2023 the FTC finalized a $7.2 million order against HomeAdvisor over how it described the leads it sold to contractors.
Calls from your own Google profile and website, with no per-lead fee.
National brands and private-equity-backed roll-ups have bigger budgets and polished profiles in every town. On the map, you're competing on profile quality, reviews and relevance, not on budget.
A Google Business Profile and local pages built to beat them nearby.
Emergency searches like "plumber near me open now" are among the most valuable searches in any industry. Google favors businesses whose hours, categories and services clearly match.
Accurate hours, emergency services and categories that match urgent searches.
Homeowners now ask AI assistants and Google's AI Overviews who to call. Those answers lean on reviews, profiles and clear service pages. If yours are thin, you're left out.
Profiles, reviews and pages that AI tools can read and recommend.
Rented vs. owned
A shared lead is a race you pay to enter. A call from your own Google profile is a customer who chose you.
By trade
A roofer and a plumber don't have the same busy season, the same competitors or the same kind of customer. We start with what's actually costing your trade work.
The 11 p.m. burst pipe goes to whoever is first on the map and shows "Open 24 hours", often a national rooter brand.
Emergency-ready profile, service pages and fast-loading tap-to-call.
Demand spikes in heat waves and cold snaps. Consolidators buying local shops are outspending independents right when it counts.
Seasonal pages and posts live before the rush, not during it.
Customers searching new services like EV charger installs want proof you're licensed for it, and most electrician sites barely mention them.
Pages for each high-value service, with your license details shown.
After a hail storm, out-of-town crews flood the area. Homeowners look for a local company with recent, real reviews.
Fresh reviews, local project photos and city pages that prove you're local.
The work is visual and recurring, yet many profiles show no photos and a vague service area.
Photo-rich profile, neighborhood pages and a clear service area.
One generic website tries to rank for everything and ranks for nothing in particular.
A page per service and per area, linked so Google understands the whole business.
What we do
We focus on the organic side of local search: the Map Pack, your website and AI answers. These keep bringing calls without a fee per lead.
Categories, services, hours, photos and weekly posts handled for you. See Local SEO & Google Business Profile.
Useful pages for each town and service you want calls from, written for homeowners, not stuffed with keywords.
Automatic asks after each completed job and replies in your voice. See Review & Reputation Management.
Fast pages, a phone number customers can tap in one second and clear quote forms. See Web Design & Development.
Structured FAQs, schema and consistent business facts so AI tools can cite you. See AI SEO & GEO.
See which calls, forms and directions requests came from search, so you know what's working.
Compliance built in
Home services has a lighter regulatory load than healthcare or real estate, but a few rules catch contractors out every year.
Contractor licensing is set state by state, and sometimes city by city. We only show license claims you can back up for each area you serve.
California and Florida, for example, require a contractor's license number in advertising. We add it wherever your state requires it.
The FTC's rule on fake reviews took effect in October 2024. We never write, buy or filter reviews. Every customer is asked the same way.
Service-area businesses hide their address if customers don't visit it, and business names can't be stuffed with keywords. Breaking these rules can get a profile suspended.
We're not lawyers. If a claim depends on your license class or local rules, we confirm it with you before it's published.
How it works
We fix what's costing you calls today before building for next season.
Days 1–30
Map rankings checked across your service area, Google Business Profile corrected and call tracking set up.
Days 31–60
Service and city pages published, review requests switched on, website call paths tightened.
Days 61–90
Seasonal content, AI-answer improvements and your first report showing calls by source.
One plan
No menu of add-ons to piece together. One plan, shaped by your audit and your service area.
One plan, built around your audit
The local search work that brings homeowners straight to your phone, run for you every month.
Pricing: We quote after your free audit, based on your trades, service area and competition. No published rate card.
Get My Free Home Services AuditStraight answers
What contractors ask us before they stop buying shared leads.
Lead platforms charge per lead, and the same homeowner may be sent to several pros. With local SEO, customers find your own Google profile and website and call you directly. There's no fee per call, and the work keeps paying off after the first month.
Profile fixes can affect Map Pack visibility within weeks, especially if your profile has errors today. New service and city pages usually take a few months to rank. We set expectations for your market during the free audit.
Yes. Most contractors are service-area businesses. We set up your service area on Google correctly and build useful pages for the towns you serve, without fake addresses, which break Google's rules.
No. No one controls Google's rankings, and anyone who guarantees a position is guessing. We improve the things that influence local rankings: your profile, reviews, relevance and website.
No. We focus on organic local search, your website and AI answers, which keep bringing calls without a per-click or per-lead fee. If you already run ads, a faster website with clearer calls to action helps those too.
Homeowners ask ChatGPT, Google's AI Overviews and similar tools who to call. These tools rely on reviews, business profiles and clear service pages. We make yours consistent and easy to quote. Learn more on our AI SEO & GEO page.
Keep learning
Plain-English guides from our blog.
Other industries
The same local search and AI visibility work, shaped for other trust-driven businesses.
Free Home Services Audit
Tell us your trade and service area. We'll show you where you rank, where competitors beat you and what to fix first.