Grow sales you don't pay for twice.
If one algorithm change can wreck your month, your growth is rented. We help DTC and Shopify brands build revenue they own, from organic search, AI shopping answers and a store that converts more of the traffic you already pay for.
We review your organic visibility, AI shopping presence, site speed and checkout against the brands winning your category.
Sound familiar?
Many DTC brands were built on cheap, precise social ads. That era ended, and the costs keep moving in one direction.
Apple's App Tracking Transparency, rolled out from April 2021, cut the data ad platforms use to target and measure. Meta itself estimated the change would cost it about $10 billion in 2022 revenue. Brands felt it as higher costs and fuzzier attribution.
Channels that don't depend on tracking a user across apps.
When most sales come from one platform, its changes become your problem. TikTok briefly went dark in the US in January 2025. Brands that relied on it had no backup.
Organic search and AI visibility as a second, steadier engine.
Tariffs and the end of the US de minimis exemption in August 2025 raised landed costs for many brands. Every point of margin lost makes paid acquisition harder to justify.
More revenue from the traffic you already have, through conversion work.
ChatGPT and Google's AI Mode now recommend products right in the answer. They lean on product data, reviews and clear category pages. Thin product pages get skipped.
Product data, schema and content that AI shopping tools can read.
Rented vs. owned
Rented channels stop the day you stop paying, and their owner sets the rules. Owned channels keep working and get cheaper over time.
By store type
A subscription brand and a 5,000-SKU catalog store need different fixes. We start with the leak that costs you the most.
Most revenue comes from one or two ad accounts. Rising costs eat the margin, and there's no organic floor underneath.
Organic search and AI shopping visibility to share the load.
The marketplace owns the customer and the data. Your own store gets little traffic and converts poorly.
A store and search presence that bring buyers straight to you.
Acquisition costs only work if customers stay. A confusing subscribe flow loses them before the first box ships.
Clearer offer pages and a smoother first purchase.
Filters create thousands of near-duplicate URLs, and important collections never rank.
Collection structure, filter handling and product schema at scale.
Rankings and revenue can drop after a migration if redirects and data are missed.
A migration planned around SEO: every URL mapped and redirected. See E-commerce & Shopify.
Buyers research for weeks, compare specs and need pricing and minimums up front.
Spec-rich product pages and search content for trade buyers.
What we do
We focus on the channels you own and the store itself. We don't buy or manage ads.
Collection and product pages, technical fixes and internal links that rank for what shoppers search. See SEO Services.
Product schema, clean product data and helpful content so AI tools can recommend your products. See AI SEO & GEO.
Product pages, cart and checkout tested and improved so more visitors buy. See CRO.
Fast, conversion-focused stores, and migrations that keep your rankings. See E-commerce & Shopify.
Faster pages on mobile, where most shoppers browse, without stripping out features that sell.
Clean GA4 and Shopify reporting, so you can see what organic search and conversion work actually earn.
Proof
Numbers from a real Shopify dashboard in our client work. The brand is unnamed until we have written permission to share it.
See how we build stores on our E-commerce & Shopify page. Browse more of our work on the Case Studies page.
One client launch weekend brought in $253K in sales from 626 orders, at a 12.26% conversion rate. The store was ready when the demand arrived.
Compliance built in
E-commerce marketing has its own rules from the FTC and the platforms. These are the ones we build around.
The FTC's Endorsement Guides, updated in 2023, require clear disclosure of paid or gifted endorsements. Creator content we use on your site keeps those disclosures.
The FTC's rule on fake reviews took effect in October 2024. It bans buying reviews and hiding negative ones. Product page reviews come from real customers.
Signup forms set clear expectations. Any emails you send must follow CAN-SPAM: no misleading subject lines, a physical address and opt-outs honored within 10 business days.
"Made in USA" claims must meet the FTC's standard. Prices and availability must match your Google Merchant Center feed, or products can be disapproved.
Final responsibility for product claims stays with your brand. We flag anything that needs your sign-off before it goes live.
How it works
Conversion fixes come first, because they make every visitor you already pay for more valuable.
Days 1–30
Speed, checkout and tracking issues fixed; organic and AI shopping baselines measured.
Days 31–60
Collection pages restructured, product schema and data cleaned up, first conversion tests live.
Days 61–90
Buying guides and comparison content published, and your first report on organic revenue and conversion rate.
One plan
No stack of disconnected services. One plan, shaped by your audit, your catalog and your platform.
One plan, built around your audit
The SEO, AI shopping and conversion work that grows sales without a bigger ad bill, run for you every month.
Pricing: We quote after your free audit, based on your catalog size, platform and goals. No published rate card.
Get My Free Store Growth AuditStraight answers
What DTC founders and store operators ask us before shifting budget from ads.
Not overnight, and it doesn't have to. The goal is to reduce your dependence on paid social, so a cost spike or algorithm change doesn't sink the month. Organic search and AI visibility build a steadier base, and conversion work makes your existing ad spend go further.
Technical fixes and conversion improvements can show results within weeks. New collection pages and content usually take a few months to rank, depending on your category's competition. We share realistic timelines after the free audit.
Shopify is our main platform, and we also migrate stores to Shopify from WooCommerce, BigCommerce and Magento. SEO and conversion work applies on most platforms, and we'll tell you during the audit if yours is holding you back.
AI shopping tools draw on product data, structured data, reviews and helpful content. Clean product feeds, complete product schema and pages that answer real buying questions make your products easier to recommend. See our AI SEO & GEO page.
No. We focus on organic search, AI visibility and your store's conversion rate. Many clients keep running ads with their own team or agency, and a faster, better-converting store makes those ads more profitable.
It can if it's done carelessly. We map every old URL to its new one, keep product data and reviews, and set up permanent redirects before launch, so rankings and revenue carry over.
Keep learning
Plain-English guides from our blog.
Other industries
The same search and AI visibility work, shaped for service businesses and startups.
Free Store Growth Audit
Share your store URL. We'll show you where organic, AI shopping and conversion gains are hiding, and what to fix first.